From media research, target planning, media negotiation, media stretch and media promotional opportunities, to dedicated post-buy analysis and creative solutions for demographic lifestyle and attitude differences, we never lose sight of our objective - To maximize the effectiveness of your media dollars.
We believe in the importance of developing a media strategy that syncs with the creative message to enhance the effectiveness of both. The media buying portion of a campaign can't be done in a vacuum and we endeavor to work through every campaign process with our strategic and creative partners.
Our media process is comprehensive and efficient. We look at all media options, from traditional to new media, and devise a plan that integrates everything so it is much more powerful than just the sum of its media buy parts. We find answers to questions like:
- How will the buy be measured
- awareness, sales, traffic, etc? - Who buys the product and why?
- What is the sales cycle/seasonality?
- Who is the competition, where do they advertise and how much do they spend?
- What is the tone and appeal of the creative message?
Our established relationships with media reps combined with our current buying volume will get you the most cost efficient rates. We're buying for several national, regional and statewide clients and we know the in-and-outs of the markets. We know how the markets differ, where ethnic marketing makes sense, age group differences among the markets and qualitative differences that can be seen even within a metro market.
We do our homework to determine the value of each spot or ad. We don't sacrifice the quality of your buys to drive rates and CPPs down. Just like anything else, you get what you pay for with media and we make sure there is a balance between low media costs and a quality schedule that will be seen or heard by the target audience we're trying to reach.
Our attention to detail is relentless and will benefit you from start to finish.