Research
- Primary and secondary research compilation & analysis including Scarborough, Media Audit, Belden, SRDS, Arbitron, Nielsen, ABC & BPA Audit Reports, Media Market Guide, SQAD
- Information gathering - about our clients and about the industries that they are in
Planning
- Development of media objectives, strategies and tactics
- Written media plan
- Flowchart with recommended media vehicles, advertising periods and budget recaps
- Prepare and analyze competitive media expenditures
Our media planning sets the stage – we develop media objectives, strategies and tactics. Media planning requires a combination of research evaluation and creativity. Our analysis looks beyond the obvious.